The 4Is

The 4I's: Intelligent Action. source

Remember we can change anything given enough time. A lot of tension is created by the need to achieve short term results but this can mean long term compromises.

Where the implications of what we have observed (in Impact) are difficult to deal with we tend to avoid or ignore rather than confronting the issue directly. However, even doing nothing is a choice which will have consequences.

Note that the 4Is process remains cerebral until we change something. We have to decide and commit (fortune favours the brave!) Make the change. Know that it is an experiment so we must ensure we monitor the result (the Impact). I don’t think that Cabrera has a letter for this. For me this is the whole point. Making a real difference. We must remember to identify how we will measure the impact of our intervention. This returns us to the first I!

# The 4Is is a never ending process…. I believe it is how we learn so fast when we are very young (pre school). I think it is how we would have learnt life long in tribes before we became civilized. We had a great incentive to do so and that was the chance to live another day. Something we take for granted in modern times. The tools embedded in the 4Is make our thoughts explicit so they can be shared, challenged and understood. As we develop our proficiency in the 4Is we start anticipating problems which gives us a chance to prevent them happening. We become a powerful influencer rather than a reactive victim of the systems around us.