4->1

S4 Q1 We're selling our products and services to the right customers. (4->1)

>*--(1->4) S1 Q3 Customers actively seek to use our products.*

.

**STATUS** - COLOR * [ ] Green = Agree * [x] Red = Disagree * [ ] Blue = Don't know

**EVIDENCE:**

Kerry: Not started reaching out to targets yet.

(Mon-Jul-12-21) Marc:

It seem that our current customers [Tests] have been selected opportunistically as is inevitable at this stage. It does seem that we are getting clearer week by week about who the intended beneficiary participants should be. I would make this red until we have consensus that we have actually engaged the right participants.

**SUGGESTIONS:**

Kerry: Who are they? How can I engage them?

(Mon-Jul-12-21) Marc: Have an ongoing team conversation do develop a consensus that we have actually engaged the right participants.