Goals are often explicit but sometimes they are left implicit (unstated), especially when revealing the goal could point to conflicting values and betrayal of espoused ideals among the group.
Control (management) of collective action is only possible when there are shared goals (shaped by Values and Ideals).
.
It is from explicit goals held by particular people that programs, projects, processes, products, and services are brought into being and maintained.
How do the goals of Kerry's NES and her See the System relate?